Sailor's Stride is a dog training company located in Charleston, SC. Sailor's Stride focuses on educating Charleston locals on how to train dogs to their fullest potential. Sailor's Stride also offers dog walking services.
Sailor's Stride was still under development at the time of this project, with a website preparing to launch in a matter of a month. A full brand package seemed to make more sense for the needs of the business--establishing not only a primary logo, but a secondary logo, reverse logo, a color palette and typography would also aid the web developer in appropriately conveying the feel of the brand to website visitors.
Project Brief: Create a brand identity for Sailor's Stride. Must include:
a primary logo, secondary logo, reverse logo, a color palette, and typography
Ideation phase
For this project I had a difficult time getting started, simply because there were a lot of possible ways to execute the design--I didn't even know where to start! The themes requested were nautical (because the owner's dog was named Sailor), dog training, Charleston, and dog walking. To ideate the concept, I wrote a bubble map and just got all my ideas out on paper. I still use this method to this day and makes conceptualizing designs much faster.
Sketches
These are the sketches I came up with, each hinting at the themes noted in the initial meeting with my client. In the end, we came up with the idea of having sailor as the mascot for the brand!
Primary logo:
Secondary Logo:
Reverse/One Color Logo:
Presentation Cards:
