These designs are the result of a project I did for the company Fresh Fare Farms. The company asked that I create advertisements to be used through multiple channels for the purpose of promoting the company’s services to a younger demographic and raising awareness to community food insecurity. They required that I keep the same tagline in every advertisement and that I use the visual preferences of the target audience, which is made up of adults ages 21-35.
Social Media Carousel Ad:
Magazine Ad:
Web Banner GIF:
For this project I wanted to bring an exciting and colorful nature to the advertisements while exuding a “fresh” feeling. I referred to the brand style guide and brand asset folder all throughout each advertisement to ensure I was consistent in color palette, typography, and imagery. The target audience’s preferences for advertisements included images of diversity, overall brevity, and simplicity.
